by Rachel Lawes | Sep 14, 2022 | News
Semiotics improves marketing and has a proven effect on sales. Sign – A semiotic sign is a small unit of communication that carries meaning. Signs include objects and visual images, words, sounds and sound effects, design elements and physical gestures. The meaning of...
by Rachel Lawes | Sep 13, 2022 | News
“Semiotics is the study of culture. We are not sampling people, we are sampling cultural output.” Semiotics is not the study of individual humans, it is the study of culture. We are not sampling people, we are sampling cultural output. One way to achieve...
by Rachel Lawes | Sep 2, 2022 | News
YOUR WORKING-CLASS CUSTOMERS KNOW SOME THINGS THAT YOU DON’T KNOW. Most customers of British businesses are mass-market and working-class. But most people who work in marketing and advertising are very middle class. There’s a huge KNOWLEDGE GAP in the marketing...
by Rachel Lawes | Sep 1, 2022 | News
MAGNUM SALES UPLIFT AFTER USING LAWES SEMIOTICS A Magnum brand refresh included semiotics consultancy from Lawes Consulting. The brand showed immediate growth in the “high single digits” according to Unilever,...
by Rachel Lawes | Aug 31, 2022 | News
UK: STUNNING NORTHERN LANDSCAPE PHOTOS SHOW MARKETERS NEW WAYS TO AROUSE EMOTIONS Shortlist for LJ Ross’ Northern Photography Prize announced – BBC News Northern artists are winning prizes for their stunning and emotional photography. It takes an artist to...
