by Rachel Lawes | Jan 31, 2024 | News
Yes, I have relevant experience in your category Yes, I have relevant experience in your category. Of course, I’ve been building global, commercial experience for 25 years. Whether it’s a personal favourite such...
by Rachel Lawes | Jan 30, 2024 | News
Great Stories Happen When Ordinary People Make Bad Decisions Great Stories Happen When Ordinary People Make Bad Decisions The most compelling stories involve ordinary people making bad decisions. TV dramas are full of it, so are films and popular fiction. We love to...
by Rachel Lawes | Jan 30, 2024 | News
Blank Expressions Make Us Feel Like Gods Blank Expressions Make Us Feel Like Gods Why do consumers enjoy blank expressions? Because they like being empowered to fill up empty spaces and decide what other people are feeling. It makes us feel like gods. #hellokitty...
by Rachel Lawes | Jan 30, 2024 | News
What causes social behaviour? What causes social behaviour? When explaining the behaviour of your customers, look for economical explanations. Social behaviour usually has local, social causes. These causes are visible more often than they are hidden. I was a...
by Rachel Lawes | Jan 29, 2024 | News
How to make your display of mass-produced products into a work of art. How to make your display of mass-produced products into a work of art. People want hand-crafted things, don’t they? They want things that are unique. They want to avoid thinking of the factory....
