by Rachel Lawes | Jan 19, 2024 | News
SINCERITY BEATS AUTHENTICITY SINCERITY BEATS AUTHENTICITY AUTHENTICITY was a #Millennial thing, and they messed it up (sorry, Millennials). Gen Z threw it out and replaced it with SINCERITY. Here’s why. Abridged extracts from the new edition of “Using...
by Rachel Lawes | Jan 19, 2024 | News
I’M A FAN by Sheena Patel (2022) About 10 years ago, when I was single & dating, I met a woman. Or rather, we got as far as the precursor to meeting, which was a phone call. You can tell it was the olden days. When she called, it was the weekend and I was...
by Rachel Lawes | Jan 18, 2024 | News
The meaning of colour, and how to receive love by showing love. Semiotics tips of the day. The meaning of #colour, and how to receive love by showing love. #Semiotics tips of the day. This is a composite photo, a combination of two snaps which I took in Birmingham. I...
by Rachel Lawes | Jan 18, 2024 | News
GROW IT OR SHRINK IT GROW IT OR SHRINK IT. Make your product instantly more interesting to consumers by making it either much larger or much smaller than they thought it was going to be. People have an idea of what size things should be, learned and refined from an...
by Rachel Lawes | Jan 17, 2024 | News
Stop trying to be sexy. You don’t need it and your storytelling improves without it. Stop trying to be sexy. You don’t need it and your storytelling improves without it. I often take my young nephew Ben to the cinema at weekends, I let him choose the film...
