NEW PODCAST, NEW BOOK! SEMIOTICS WITH DR RACHEL LAWES, ON ‘IN CLEAR FOCUS’ WITH ADRIAN TENNANT.

BOOK: Bestseller “USING SEMIOTICS IN MARKETING”, expanded 2nd edition 2023, out now!

PODCAST: We are thrilled to be Adrian Tennant’s Book of the Month! And now Rachel is a guest on the show. This Tuesday, hear Dr. Rachel Lawes discuss her new book, the second edition of Using Semiotics in Marketing. You can subscribe to In Clear Focus on the Apple podcast store or whatever platform you normally use. Rachel’s episode releases THIS TUESDAY, 25 April.

If you were a fan of the first edition of “Using Semiotics in Marketing”, you are going to love the 2nd edition, full of all the insights you were hoping semiotics would have following the global pandemic. Adrian and Rachel have a very lively discussion in which they reveal: HOW semiotics is applied in marketing; WHAT makes Gen Z and Alpha consumers so different from their predecessors; HOW to become more creative; HOW to innovate and WHY technology needs to evolve to catch up with the semiotics of the future.

Listeners to Adrian’s podcast (www.bigeyeagency.com) will get a special discount code for Using Semiotics in Marketing to use when you buy through koganpage.com. Using Semiotics in Marketing (koganpage.com).

Don’t miss out on Rachel’s other book Using Semiotics in Retail also available worldwide at Amazon and all good bookstores.

#marketresearch #consumerinsight #shopperinsight #semiotics #signs #symbols #codes #culture #research #mrx #books #brands #branding #advertising #packaging #design #marketing #mrx

Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes, Kogan Page Marketing & Communications, Market Research Society (MRS), Adrian Tennant, Bigeye