LAUNCH DAY IS HERE!

“Using #Semiotics in #Retail: Leverage consumer #insight to engage #shoppers and boost #sales” publishes today. Took a year to make, including 7 months of writing. It’s packed full of groundbreaking semiotic insight and marketing strategy that will boost your brand or retail business into the future.

It’s safe to say I’m excited. But this #book could not have happened without the help of a lot of people, who I will attempt to thank individually today. Let’s begin at the beginning.

This book benefited enormously from the kind co-operation of Unilever. I am beyond grateful to Vijay Raj, Executive Vice President CMI, for his generosity in permitting the Unilever parts of this book to go ahead. I’m extremely thankful for the kindness and generosity of Keith Sleight, CMI Director of Global Shopping Insights, who invested considerable amounts of his precious time in helping this book to happen. Huge thanks also to Iris Cremers 🍏, CMI Global Shopping Insight Manager, and Corinne Trentadue, CMI Shopping and Commerce Insight Manager France, for allowing me to interview them and share our conversation within these pages. Publishers Kogan Page have been as supportive and encouraging as one could possibly wish for. Thank you, Heather Wood, Natasha Tulett and Stephen Dunnell for being both meticulously professional and super fun to work with. Thanks to Lawes Consulting Ltd staff and our staunch, loyal freelancers who carried the burden of work while I was writing: Elina Halonen, Joe Lawes, Naurin Rashid and Daniel Sherrard all played a role in making this book possible, for which I’m grateful beyond words. Finally, thanks to my partner, Denny Marcus, whose patience and understanding sustained both of us through seven months of writing, at all hours, seven days a week. Sorry we had to put off our wedding. I expect we can get around to that now. Thank you for waiting.

JOIN ME FOR THE UNBOXING VIDEO AT LUNCHTIME! #usingsemioticsinretail #semioticsinretail Market Research Society (MRS) Jane Frost CBE John Bizzell