“You are asking what kind of a society needed to produce those texts. Why are they needed? Who benefits from their existence? Are things different in other parts of the world or were they different at other points in history?”

Find out more by reading Using Semiotics in Marketing (koganpage.com)

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Gardens by the Bay, Market Research Society (MRS), Kogan Page Marketing & Communications, Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes

Photo by Victor He on Unsplash / Marina Bay, Singapore