Semiotics of Christmas!

In the latest issue of QRCA VIEWS magazine, a gorgeous four-page feature in which Zoë Billington interviews me about #semiotics – how it generates #profits for #brands and how #mrx researchers can get involved. Here’s an image from the feature, showing how to decode a typical #Christmas scene!

Use this link to see the whole feature, you want pages 36-39. https://www.qrcaviews.org

Many thanks to Zoe and QRCA. Thank you. #qrcaviews