What Drives Shopping

Joanna Lepore includes me in her exclusive panel of experts on #retail, #shoppermarketing and the #future. Thanks, Joanna and Looking Outside, it’s a great honour to work with you.

From Looking Outside’s LinkedIn post:

$3,800.

That’s the average spend per household in America over the holidays in December alone. And this isn’t even the biggest shopping season of the year.

Why does retail shopping provide such a big emotional response and what drives our buying decisions?

On the Looking Outside podcast https://www.looking-outside.com/  we explored the topic from three different perspectives:
🛒 Signs, symbols and visual shortcuts that we may not even be aware of, with semiotician Dr Rachel Lawes.