WHERE HAVE I SEEN THIS BEFORE?

“It became very clear to me that where I had seen this before was the funeral parlour and the crematorium, and the columbarium (which is a room where funeral ashes are stored).”

“So this store they were selling food – they were inadvertently selling death”

Dr Rachel Lawes, author of “Using Semiotics in Marketing” & “Using Semiotics in Retail”

AVAILABLE TO WATCH NOW! Video webinar: Pimento Marketing Spice Live

This gripping story is from Chapter 1 of “Using Semiotics in Retail”, the new book on semiotics by Rachel Lawes. The whole book is full of eye-opening techniques that you can use today to make your brand or retail business more successful. Get a preview of the action – check out this video webinar, recently hosted by Pimento and now available for general viewing.

https://www.youtube.com/watch?v=cXc3SeL_14E&list=PLuyL7v_JNch1wSIAFbGIRGzrPrMHFJPb1

Shout-out to two other splendid authors in this webinar, CHRISTINE A. MACKAY 🦎 and Michelle Morgan, who have the books you need if you want to make animations and improve everyone’s mental health at work.

LAST CHANCE TO GET 20% OFF TWO GREAT BOOKS ON SEMIOTICS. Until 30 June. Use code SEMIOTICS20 at koganpage.com when you buy “Using Semiotics in Retail” or “Using Semiotics in Marketing”. Both books are also available worldwide from Amazon and all good bookstores.

Kogan Page Marketing & Communications, Market Research Society (MRS), Pimento, CHRISTINE A. MACKAY 🦎Michelle Morgan, Lawes Consulting Ltd, Dr Rachel Lawes, Joe Lawes

#mrx #insights #cx #ux #qualitative #symbols #marketing #marketresearch

Photograph: Sharon McCutcheon (2020)