Retailers & retail marketers. How would you like to be able to do all of these things? We have tools for you.

1. Get shoppers’ attention.
2. Engage shoppers.
3. Sell.
4. Manage categories.
5. Ease shopper navigation and get the best out of signage.
6. Deliver superior CX.
7. Communicate brand values.
8. Communicate brand architecture & range.
9. Make an impression in ecommerce.
10. Appeal to consumers around the world.

Semiotics is powerful. You make small changes in store, in your social media presence or in your packaging, and profits go up.

TEN easy-to-use action checklists accompany this book. Free with your copy of “Using Semiotics in Retail: Leverage customer insight to engage shoppers and boost sales.”

Book launch: 3 Feb 2022. Available worldwide from Amazon and all good booksellers. 20% discount: use code KOGANPAGE20 at koganpage dot com – I’ll paste a clickable link in the comments below.

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Lawes Consulting Ltd Naurin Rashid Kogan Page Natasha Tulett Kyle Monk The AQR ICG Market Research Society (MRS)