LET’S USE OUR POWERS FOR GOOD INSTEAD OF EVIL.

How do we in #marketing use our powers for good instead of evil? How do we get past the temptation to simply drive people to consume and instead nudge them – and our brand-owning clients and employers – towards more #responsible, #healthy, #inclusive and #sustainable living?

George Torrens at Loughborough Design School knows where to find inspiring answers. It’s all in my new book “Using Semiotics in Retail”, out on 3 February. You can read his review below. George, an expert in #industrialdesign and #assistivetechnology especially notices how the book harmonises with the latest thinking in his own field.

In his own review, Richard Warren of Lloyds Banking Group also went out of his way to highlight the book’s constant and practical attention to the question of how to build a better world, when all around us are economic insecurity, loneliness, anxiety and depersonalisation. Thankfully, you don’t have to be a huge business with a massive CSR budget. Even small brands and retailers can make tweaks that let a bit of sunshine in and give everyone a better time in store and throughout their day.

“Using Semiotics in Retail” is available worldwide. Amazon, publisher KoganPage.com and all good booksellers. Launch day is 3 February. If you pre-order via Kogan Page, you can get a 20% discount. I’ll post a link and the discount code in the comments, below.

#semiotics #research #mrx #ecommerce #retail #consumerinsights #shopperinsights #shopping #CSR Lawes Consulting Ltd Naurin Rashid Kogan Page Natasha Tulett Market Research Society (MRS) Jane Frost CBE John Bizzell

Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales will publish on 3 February,
The book is out on 3 February 2022, available worldwide from Amazon, publishers koganpage dot com, and all good booksellers.

Get your pre-order discount. 20% off when you use the code KOGANPAGE20 at https://lnkd.in/dyzyK5cW