MRS Advanced Qualitative Methods 24 November 2021

by Nov 3, 2021News

Advanced Thinking in Qualitative Research Masterclass

24 November 2021

In collaboration with the Market Research Society (MRS) we are pleased to announce that we will be again hosting an intensive one-day virtual masterclass for both agency-side and client-side researchers who have a thorough grounding in qualitative research and want new routes to insight.

It takes participants to the next level of qualitative research with a suite of skills that includes semiotics, inclusivity, ethnography, discourse analysis, social intelligence and creativity work with consumers.

Learning outcomes:

-First-hand experience of an array of cutting-edge qualitative techniques – framing questions, analysing data and developing insights

-When to use various advanced qualitative methods and how to incorporate them into commercial projects

-How to synthesise insights and turn them into strategy

Hosted by Dr Rachel Lawes accompanied by a panel of well-known tutors, who come from an array of market research businesses recognised for their thought leadership. Namely, Dr Jillian Ney, Shazia Ali, Ella Fryer-Smith, Dr Nick Coates. They will help you build an understanding of the methods available and when to use them. You will also try out some of the disciplines covered in the training and take new ideas back to the workplace.

This course is consistently awarded five stars by delegates for its eye-opening and practical content.

For further information and how to book a place on the course please visit:



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