Qual360EU just happened in Berlin. It was a star-studded conference, full of adventures and innovation in qualitative research, packed with original insights for 2022. Now YOU can see newly-released videos from the conference, available on demand.

Start here with the video of Corinne Trentadue of Unilever presenting with Dr. Rachel Lawes. Together they introduce Rachel’s new book, reveal the secrets of shopper behaviour. Corinne shares the details of how Unilever converts semiotics into an app that makes shopping better for consumers, retailers and brands. Rachel delivers a sensational learning experience and a masterclass in the application of semiotics to retail marketing.

See more presentations on the website of Qual360 EU; Conference Agenda « QUAL360 Europe – The leading qualitative market research conference

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Corinne Trentadue, Iris Cremers 🍏,Keith Sleight, Unilever, Kogan Page Marketing & Communications (business), Jaini Haria, Sonia Nieradzik, Market Research Society (MRS), Jens Cornelissen, Anna Rabiej, Lawes Consulting Ltd. Joe Lawes