Semiotics makes brands more appealing and successful.

•  It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world.
•  It helps brands respond to social change and social trends – especially useful at times of natural disaster and civil unrest.
•  It unlocks the secrets of consumer behaviour.

Now there’s a new book, especially for marketers, which puts the power of semiotics in your hands. You can meet the author in this free webinar hosted by publisher Kogan Page.

https://www.eventbrite.co.uk/e/off-the-page-using-semiotics-to-better-understand-consumer-behaviour-tickets-109824275364