MRS IMPACT Conference 2022: video now available on-demand! The theme of IMPACT this year is “reinvention”, including building an economically robust future based on what we have learnt from the past. Newly-released videos from the conference are a must-see for anyone in the market research industry, especially if qualitative research is your speciality. It’s hot, topical content that you don’t want to miss out on.  

Featuring a Skills Zone training session in semiotics hosted by Dr. Rachel Lawes. This session is a quick crash course in semiotics that will:

• EQUIP you with the essential terms and knowledge to get started with semiotics
• KICK START your ability to tackle big topics using semiotics, with key prompts and trigger questions
• REVEAL exciting insights about the future of business, retail and humanity.

Semiotics is a tool for thinking and you can use it to help answer the biggest issues in marketing and market research for today and tomorrow: the #metaverse, #China and #decentralised economies. 

View more conference presentations at Impact https://www.mrs.org.uk/event/conferences/impact-2022-reinvention

Get 20% off your copy of “Using Semiotics in Retail” when you use code SEMIOTICS20 at Rachel Lawes (koganpage.com) . “Using Semiotics in Retail” is also available worldwide from Amazon and all good bookstores.

#semiotics #marketing #mrs #impact2022 #future #research #skills #consumerinsights #retail #mrx #marketresearch

John Bizzell, Marc Brenner, Petta Naylor, Kogan Page, Natasha Tulett, Lawes Consulting Ltd