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USING SEMIOTICS IN MARKETING
How to achieve consumer insight for brand growth and profits

Offers a complete handbook and guide to semiotic research written by @drrachellawes

WHY you should read this book: it makes brands more profitable, by equipping marketers with powerful new skills.

WHAT is it? It is a self-contained course in semiotics for marketers. Written in plain language, no previous experience required, loads of real-world commercial examples.

WHO. Dr Rachel Lawes is a figurehead of British commercial semiotics and a Fellow of the Market Research Society.

WHERE. The book is available worldwide from Amazon, KoganPage.com and all good booksellers.

WHEN. It’s out now.

HOW to get one: Amazon.com or Koganpage.com

#profit #marketing #semiotics #marketresearch #mrx #consumerinsights #qualitative