INCREASE SALES OF YOUR FMCG BRANDS BY 10% TODAY

“Unilever sees an 8–10% uplift on category sales on a like-for-like store basis when its semiotic guidance is implemented.” WARC newsletter, The rider and the elephant: How Unilever uses semiotics to drive in-store sales | WARC

It was standing room only at Retail Week Live 2022 as Keith Sleight, Global Director of Shopping Insights at Unilever and I presented electrifying insights from #semiotics and showed how Unilever uses semiotics to make #sales go up.
Many, many thanks, Keith and Unilever for this event and for your kind and generous support of new #book, “Using Semiotics in Retail: Leverage consumer insight to engage shoppers and boost sales” (Kogan Page, 2022).

As well as using my semiotics services and appearing at RWL to share the news with everyone, Keith wrote the foreword to “Using Semiotics in Retail”. And in Chapter 2 you can read an in-depth interview with his colleagues Iris Cremers 🍏and Corinne Trentadue about how they apply semiotic thinking to make shopping better for everyone.

“Using Semiotics in Retail” is available worldwide from publisher koganpage.com, Amazon and all good bookstores.

#rwl2022 #retail #marketing #fmcg #shopperinsight #shoppers #retailmarketing #shoppermarketing #shopperinsights #retailweeklive #culture #research #mrx #categorymanagement #usingsemioticsinretail #semiotics #sales

Joe Lawes Lawes Consulting Ltd Kogan Page Jaini Haria Retail Week Nick Mould Stephen Dunnell

Thanks for taking this great photo, Sabrina Kazmi