WHERE HAVE I SEEN THIS BEFORE? “It became very clear to me that where I had seen this before was the funeral parlour and the crematorium, and the columbarium (which is a room where funeral ashes are stored).” “So this store they were selling food - they were...

  Brands become more profitable and researchers become more successful when semiotics is done well. This could be you. Start on the road to sales and success on 7th June. There’s a semiotics webinar, hosted by The Research Society. Use this link to get your...

  “People around the world love arches – install an arch at the door of your store, at the top of a fixture or at the end of an aisle.”  Why do arches work? They are conventionally used to mark off a space as being special e.g. - Santa’s grottos - Entrance to a grand...

  Can signs and symbols impact customer buying behaviours? “A super easy win that everybody can do in store, is to take small things and make them large and to take large things and make them small.” Check out some original techniques being used such as this one and...

  Jagged with Jasravee presents - A conversation with Dr. Rachel Lawes. Find out how semiotics impacts real world marketing. All the secrets are revealed in this interview with Jasravee and Rachel - one of the leading semioticians in the country who has just recently...

  It was standing room only yesterday at the Track 1 stage at Retail Week Live, 2022. Keith Sleight, Global Director of Shopping Insights at Unilever and I presented electrifying insights from #semiotics and showed how Unilever uses semiotics to make #sales go up. It...

  Dr. Rachel Lawes speaks at The Research Society discussing 3 tools you can use in semiotics today. Click here to register: https://researchsociety.com.au/events/event/Webinar-Semiotics In this webinar, Dr Rachel Lawes will introduce you to semiotics and outline how...

  LAST CHANCE!!! Second part of two part read along – 26th MAY! Click here to register https://theicg.co.uk/event/a-two-part-read-along-of-using-semiotics-in-retail-by-rachel-lawes/2022-05-26/ Happening next Thursday, so you have still got a week left to read the...

  RETAIL WEEK LIVE 2022 (25th-26th MAY)! HOW UNILEVER USES SEMIOTICS TO UNCOVER DRIVERS OF BEHAVIOUR AND INCREASE SALES All around the world the decisions and buying behaviour of shoppers are influenced by invisible social forces. Semiotics uncovers those secrets and...

  MARKETING SPICE LIVE: RELEASING YOUR INNER BOOK (18th MAY)!!!  - Hey marketers, how much would you like to write and publish a book? Discover inspiration, hot tips and secrets, in an exciting live event hosted by Pimento business networking club - Nick Band gets...

  Does your brand have a provenance or origin story? Do you want to exploit history in your branding and store design? Learn how to use semiotic signs the RIGHT way and not the WRONG way with this exciting podcast interview – available to listen now. GASP as you hear...

  EXCLUSIVE FOR EPHMRA MEMBERS. @EMPHRA members, we have semiotics especially for you! Practical marketing strategies: actions you can take today to add energy and power to your healthcare and pharma brands and comms. Engage diverse audiences. Design on-trend messages...