by Rachel Lawes | May 5, 2020 | Book: Using Semiotics in Marketing, News, Semiotics
Unboxing my first book, “Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits.” March 2020, London. My new book, ‘Using Semiotics in Marketing’ is based on 20 years of commercial experience. It’s my first book and this...
by Rachel Lawes | Mar 6, 2019 | Insight, News, Semiotics
Are you #woke? Semiotics for social researchers. How can social researchers include semiotics in their repertoire of research methods? How can semiotics be used to tackle social problems? These were the two questions on my mind when I conducted an...
