by Rachel Lawes | Jan 29, 2024 | News
What Drives Shopping What Drives Shopping Joanna Lepore includes me in her exclusive panel of experts on #retail, #shoppermarketing and the #future. Thanks, Joanna and Looking Outside, it’s a great honour to work with you. From Looking Outside’s LinkedIn post:...
by Rachel Lawes | Jan 24, 2024 | News
Semiotics is for everyone, and you can do semiotics whether you are a client-side or agency-side researcher. #Semiotics is for everyone, and you can do semiotics whether you are a client-side or agency-side researcher. If you’re already an expert, here’s...
by Rachel Lawes | Jan 23, 2024 | News
5 Ways to Create Shopper Desire 5 Ways to Create Shopper Desire How to create #desire in #shoppers. 5 easy techniques. Last week I wrote about an experience with Robinsons Mini concentrated squash which was confusing, then delightful. I knew that if there were more...
by Rachel Lawes | Jan 23, 2024 | News
Shoppers need help: Robinsons Mini fruit squash Shoppers need help: Robinsons Mini fruit squash A shopper’s tale of confusion, disappointment, & finally happiness. Good morning Britvic plc! Last weekend I was at Waterloo station, after a day out with my...
by Rachel Lawes | Jan 23, 2024 | News
Advertisers, retailers and retail marketers! Make room for people to insert their bodies into your display. Advertisers, retailers and retail marketers! Make room for people to insert their bodies into your display. Don’t cram every available space with your own...
