by Rachel Lawes | Jan 17, 2024 | News
How to be calm and happy in the morning, my personal recipe. How to be #calm and #happy in the morning, my personal recipe. For years and years, my morning ‘routine’ used to consist of: wake up with a jolt of adrenaline, drink a strong coffee, go to my...
by Rachel Lawes | Jan 16, 2024 | News
THE MRS SEMIOTICS & CULTURAL INSIGHTS CONFERENCE, 1ST FEBRUARY! #Semiotics friends! The MRS Semiotics & Cultural Insights Conference is coming up very soon, 1 February. I chaired this event last year and presented with my client the LEGO Group on our...
by Rachel Lawes | Jan 16, 2024 | News
SEMIOTICS OF CHRISTMAS! Semiotics of Christmas! In the latest issue of QRCA VIEWS magazine, a gorgeous four-page feature in which Zoë Billington interviews me about #semiotics – how it generates #profits for #brands and how #mrx researchers can get...
by Rachel Lawes | Nov 1, 2023 | News
SHOPPER BRAIN CONFERENCE HIGHLIGHTS! SHOPPER SEMIOTICS MAKES SALES GO UP! Case studies prove that shoppers buy more stuff when semiotics is applied to retail settings. At the Shopper Brain Conference in Dublin, I shared highlights of semiotic work for Unilever,...
by Rachel Lawes | Oct 31, 2023 | News
BEWARE THE GREEN DEVIL! BEWARE THE GREEN DEVIL! This Halloween, find out why Green Devils are the worst kind. And it’s not just the Green Devil you should be afraid of, it’s all his friends… Frankenstein, The Riddler, The Mask, The Green Goblin, Godzilla, and even...
