If you work in marketing or market research, semiotics will change your career and then it will change your life.
Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide to semiotic research written by Dr Rachel Lawes.
It is the first book on semiotics for marketers which guides readers through the entire business cycle of designing and implementing semiotic research. It is packed full of tools for uncovering insights, turning them into marketing strategy, and innovating new products and services. At the same time, learning to look at the world around you through a semiotic lens will change the way you see everything – it is a series of revelations that once seen, cannot be unseen.

The book is available worldwide from Amazon, KoganPage.com and all good booksellers. Use code AMKSIM20 for 20% off.