Using Semiotics in Marketing by Rachel Lawes
Now available for pre-order, my new book ‘Using Semiotics in Marketing’. Will be published 3 March worldwide and 28 March in the United States.
Use code AMKSIM20 for 20% off at Kogan!
It’s a comprehensive how-to guide to semiotics for marketing professionals. Not limited to data analysis, this book takes you all the way from ‘maybe semiotics would be a good idea’ to turning insights into profit-making business strategy. I hope you enjoy it as much as I enjoyed writing it!
Hard copy available for pre order now.
ebook will become available on the date of publication
If you work in marketing or market research, semiotics will change your career and then it will change your life. My newly-published book, Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide...
Unboxing my first book, “Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits.”
Unboxing your first book is like seeing a new baby for the first time.
How do ad agencies use semiotics? An AQR webinar with Dr Rachel Lawes and Matt Gladstone of Grey London.
Ever wondered how ad agencies use semiotics? Matt Gladstone Strategy Partner of GREY London and Dr Rachel Lawes, author of ‘Using Semiotics in Marketing’ interviewed by Louella Miles in an exclusive AQR webinar. AQR: What can semiotics do? Rachel: What semiotics can...
#Semiotics tip of the day: Earn the trust of clients by respecting their intelligence. Use precise language and try not to exaggerate. • Make claims which are coherent. If you claim to have measured something, it must be capable of being measured: it is fixed,...
#Semiotics tip of the day: here's a tool to stimulate your imagination and help you identify conventional expectations of products and categories. Digitally or on paper, cut out the logo of your client's #brand or competitor brands. Take some #advertising from...