by Rachel Lawes | Aug 24, 2020 | Book: Using Semiotics in Marketing, Semiotics
Flash Sale: 30% off all books at Kogan Page Now is your chance to get Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits at a massive 30% discount! Kogan Page is having a flash sale: 30% off all books, this week only. Categories...
by Rachel Lawes | Jun 23, 2020 | Book: Using Semiotics in Marketing, Semiotics
Using Semiotics in Marketing: Meet the author and ask questions. Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands...
by Rachel Lawes | May 5, 2020 | Book: Using Semiotics in Marketing, Semiotics
“Using Semiotics in Marketing” – special read-along with the author – last-minute places available. If you work in marketing or market research, semiotics will change your career and then it will change your life. My newly-published book, Using...
by Rachel Lawes | May 5, 2020 | Book: Using Semiotics in Marketing, News, Semiotics
Unboxing my first book, “Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits.” March 2020, London. My new book, ‘Using Semiotics in Marketing’ is based on 20 years of commercial experience. It’s my first book and this...
