by Rachel Lawes | Jun 1, 2021 | News
Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits If you work in marketing or market research, semiotics will change your career and then it will change your life.Using Semiotics in Marketing: How to achieve consumer insight...
by Rachel Lawes | May 26, 2021 | News
Emotions are a Performance: A new way to see emotions, using semiotics. #semiotics of #emotion. When people announce they’re #happy, they’re often trying to appear #normal. “When I started to look at emotion, specifically, I found that people were often...
by Rachel Lawes | May 18, 2021 | Discourse Analysis, Insight, Market Research, News, Research
Lawes research shortlisted for Business Impact Award Lawes research shortlisted for Business Impact Award. A ground-breaking research project that we worked on with Narrative Health and MSD is shortlisted for the award ‘Best Business Impact’ at the recent...
by Rachel Lawes | May 17, 2021 | Market Research, News
Writers! How to get the attention of people in business. Hey, #writers. Do you want to get the attention of people in #business? Here’s how to tell #stories that get them to listen and then pay you to craft stories for their #brands and #marketing...
by Rachel Lawes | May 11, 2021 | News
Lawes research shortlisted for Business Impact Award Lawes Consulting were nominated for an award recently!We worked with Narrative Health and did some ground-breaking research for MSD which is up for a prize!Best Business Impact. www.bhbia.org.uk Click here for the...
