by Rachel Lawes | Jun 10, 2022 | News
TIP OF THE DAY! CURVES AND ARCHES. From the book “Using Semiotics in Retail” 2022 Dr. Rachel Lawes “People around the world love curves, especially arches. In the average person’s life, there are thousands of experiences and cultural exposures in which we...
by Rachel Lawes | Jun 6, 2022 | News
AVAILABLE TO WATCH NOW! Dr. Rachel Lawes speaking at Pimento Marketing Spice Live WHERE HAVE I SEEN THIS BEFORE? “It became very clear to me that where I had seen this before was the funeral parlour and the crematorium, and the columbarium (which is a room where...
by Rachel Lawes | Jun 1, 2022 | News
THERE’S STILL TIME! Register now – a Research Society webinar 7th June. Guest speaker Dr. Rachel Lawes Brands become more profitable and researchers become more successful when semiotics is done well. This could be you. Start on the road to sales and...
by Rachel Lawes | Jun 1, 2022 | News
WATCH NOW! 1st PART OF A TWO PART READ ALONG WITH DR RACHEL LAWES “People around the world love arches – install an arch at the door of your store, at the top of a fixture or at the end of an aisle.” Why do arches work? They are conventionally used to mark off a...
by Rachel Lawes | May 31, 2022 | News
AVAILABLE TO WATCH NOW! Dr. Rachel Lawes hosts a semiotics masterclass. Can signs and symbols impact customer buying behaviours? “A super easy win that everybody can do in store, is to take small things and make them large and to take large things and make them...
