by Rachel Lawes | Jul 9, 2020 | Market Research, News, Semiotics
Market Research Society Masterclass in Advanced Qualitative Methods. There’s still time to sign up for this Masterclass in Advanced Qualitative Methods. Hosted by the Market Research Society, convened by yours truly, with an all-star panel of trainers....
by Rachel Lawes | Jun 23, 2020 | Book: Using Semiotics in Marketing, Semiotics
Using Semiotics in Marketing: Meet the author and ask questions. Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands...
by Rachel Lawes | Jun 12, 2020 | News, Semiotics
I won an award! Fellow of the Market Research Society. Protein World had an embarrassing time in recent days. London Underground pulled its ad “Are you beach body ready” after protests from consumers, the ads were vandalised and the ASA received hundreds...
by Rachel Lawes | Jun 1, 2020 | Insight, News, Research, Semiotics
Independent market researchers: Future-proof your career in research using semiotics. Webinar 25 June 2020 Dear Independent Market Researchers Marketing is changing. Market research is changing with it: this was true even before the pandemic. Clients think they can do...
by Rachel Lawes | May 5, 2020 | Book: Using Semiotics in Marketing, Semiotics
“Using Semiotics in Marketing” – special read-along with the author – last-minute places available. If you work in marketing or market research, semiotics will change your career and then it will change your life. My newly-published book, Using...
