by Rachel Lawes | May 11, 2021 | News
New Award for Market Researchers Research Heroes – A celebration of success for the 75th birthday of MRS. The Market Research Society Heroes programme will celebrate individuals who would not necessarily qualify for normal professional recognitions, such as...
by Rachel Lawes | Nov 16, 2020 | Book: Using Semiotics in Marketing, News, Semiotics
Semiotics Poster Exhibition 24 November Would you dare to show the world your first experiments with #semiotics? Six brave people are doing exactly that in an online exhibition curated by me, Rachel Lawes, with the help of Ray Poynter of #NewMR.The live event is 24...
by Rachel Lawes | Oct 8, 2020 | Book: Using Semiotics in Marketing
Virginia Valentine Award for Cultural Insight I’ve just been shortlisted for the prestigious Virginia Valentine Award for Cultural Insight! It’s all because I wrote this book. Do you work in #marketing or #mrx? Wish you could do #semiotics? Now you can. All the...
by Rachel Lawes | May 5, 2020 | Book: Using Semiotics in Marketing, News, Semiotics
Unboxing my first book, “Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits.” March 2020, London. My new book, ‘Using Semiotics in Marketing’ is based on 20 years of commercial experience. It’s my first book and this...
