by Rachel Lawes | Oct 8, 2020 | Book: Using Semiotics in Marketing
Virginia Valentine Award for Cultural Insight I’ve just been shortlisted for the prestigious Virginia Valentine Award for Cultural Insight! It’s all because I wrote this book. Do you work in #marketing or #mrx? Wish you could do #semiotics? Now you can. All the...
by Rachel Lawes | Sep 25, 2020 | Book: Using Semiotics in Marketing, Market Research, News
Fellowship Award announced by Market Research Society Happy Friday! Very well done to all the market research suppliers who won awards at last night’s Market Research Society (MRS) Oppies. The MRS also announced that I’m a newly-minted Fellow of the Market Research...
by Rachel Lawes | Aug 24, 2020 | Book: Using Semiotics in Marketing, Semiotics
Flash Sale: 30% off all books at Kogan Page Now is your chance to get Using Semiotics in Marketing: How to achieve consumer insight for brand growth and profits at a massive 30% discount! Kogan Page is having a flash sale: 30% off all books, this week only. Categories...
by Rachel Lawes | Jun 23, 2020 | Book: Using Semiotics in Marketing, Semiotics
Using Semiotics in Marketing: Meet the author and ask questions. Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands...
by Rachel Lawes | May 29, 2020 | Insight, Research, Semiotics
Make any food or drink brand more appealing using semiotics: 9 July 2020 Like everything else that consumers encounter, food & food brands are made of semiotic signs. You can learn to use them to make any food seem more appealing. Find out how with me, Rachel...
