by Rachel Lawes | Oct 8, 2020 | Book: Using Semiotics in Marketing
Virginia Valentine Award for Cultural Insight I’ve just been shortlisted for the prestigious Virginia Valentine Award for Cultural Insight! It’s all because I wrote this book. Do you work in #marketing or #mrx? Wish you could do #semiotics? Now you can. All the...
by Rachel Lawes | Sep 25, 2020 | Book: Using Semiotics in Marketing, Market Research, News
Fellowship Award announced by Market Research Society Happy Friday! Very well done to all the market research suppliers who won awards at last night’s Market Research Society (MRS) Oppies. The MRS also announced that I’m a newly-minted Fellow of the Market Research...
by Rachel Lawes | Jul 9, 2020 | Market Research, News, Semiotics
Market Research Society Masterclass in Advanced Qualitative Methods. There’s still time to sign up for this Masterclass in Advanced Qualitative Methods. Hosted by the Market Research Society, convened by yours truly, with an all-star panel of trainers....
by Rachel Lawes | Jun 23, 2020 | Book: Using Semiotics in Marketing, Semiotics
Using Semiotics in Marketing: Meet the author and ask questions. Semiotics makes brands more appealing and successful. It reveals the shared language of signs and symbols that both consumers and brands use to communicate and make sense of the world. It helps brands...
by Rachel Lawes | Jun 12, 2020 | News, Semiotics
I won an award! Fellow of the Market Research Society. Protein World had an embarrassing time in recent days. London Underground pulled its ad “Are you beach body ready” after protests from consumers, the ads were vandalised and the ASA received hundreds...
