Advanced Thinking in Qualitative Research Masterclass 24 November 2021 In collaboration with the Market Research Society (MRS) we are pleased to announce that we will be again hosting an intensive one-day virtual masterclass for both agency-side and client-side...

  Semiotic Tip 3: CONSIDER PRODUCING DIFFERENT VERSIONS OF YOUR REPORT FOR DIFFERENT AUDIENCES If you are producing output for use in a large organisation or for several different kinds of audiences, consider producing modified versions that are designed to be easy...

    USING SEMIOTICS IN MARKETINGHow to achieve consumer insight for brand growth and profitsOffers a complete handbook and guide to semiotic research written by @drrachellawes WHY you should read this book: it makes brands more profitable, by equipping marketers...

  Wonderful reviews from satisfied customers! USING SEMIOTICS IN MARKETINGHow to achieve consumer insight for brand growth and profits Offers a complete handbook and guide to semiotic research written by @drrachellawes WHY you should read this book: it makes brands...

 MRS Professional Webinars -SEMIOTICS NEEDS YOU!YOUR FUTURE IN SEMIOTICS Looking to build your career in #semiotics, expand your skills in #marketresearch #mrx or take your #marketing to the next level?Join Rachel Lawes this Friday, 24 September from 11am. The field...

 Market Research Society Fellowship presentation at Excellence Awards lunch Congratulations to Dr Rachel Lawes who was awarded her certification of Fellowship kindly awarded by the Market Research Society at the Excellence Awards Lunch at The Langham London on 17th...

    USING SEMIOTICS IN MARKETINGHow to achieve consumer insight for brand growth and profitsOffers a complete handbook and guide to semiotic research written by @drrachellawes WHY you should read this book: it makes brands more profitable, by equipping marketers...

     MRS Excellence Awards 2021 Dr Rachel Lawes will be attending the MRS Excellence Awards 2021, hosted by the Market Research Society. This will be their first face-to-face event since March 2020, at The Langham, London, and this year’s Excellence Awards...

 THE HAPPINESS PROJECT The Market Research Society, together with Lawes Consulting, is on a mission to bring a little more happiness into the world of market research with a new insight-bank – The Happiness Project. It’s been a tough old year for the Market Research...

     Can Semiotics Help Brands Drive Profit? Absolutely. A great case study for how semiotic thinking can impact the bottom line is when toilet-tissue brand Charmin used semiotic insight to inform their rebrand to Cushelle and protect their sales from a...

 Semiotics Tip – Find & reverse the truisms of your category #Semiotics tip of the day. Here’s a fun tool to help you identify and challenge cultural & consumer conventions surrounding your brand, product or category. Truisms are self-evident, obvious truths -...

 USING SEMIOTICS IN MARKETING: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide to semiotic research written by Dr Rachel Lawes. SEMIOTICS TIP OF THE WEEK: Tip 5: BE PRECISE WITH LANGUAGE There may be times when...