by Rachel Lawes | Aug 25, 2021 | News
MRS Excellence Awards 2021 MRS Excellence Awards 2021 Dr Rachel Lawes will be attending the MRS Excellence Awards 2021, hosted by the Market Research Society. This will be their first face-to-face event since March 2020, at The Langham, London, and this...
by Rachel Lawes | Aug 18, 2021 | News
THE HAPPINESS PROJECT THE HAPPINESS PROJECT The Market Research Society, together with Lawes Consulting, is on a mission to bring a little more happiness into the world of market research with a new insight-bank – The Happiness Project. It’s been a tough old year for...
by Rachel Lawes | Aug 5, 2021 | News
Can Semiotics Help Brands Drive Profit? Absolutely. Can Semiotics Help Brands Drive Profit? Absolutely. A great case study for how semiotic thinking can impact the bottom line is when toilet-tissue brand Charmin used semiotic insight to inform their...
by Rachel Lawes | Jul 28, 2021 | News
Using Semiotics in Marketing: SEMIOTICS TIP OF THE WEEK – Find & reverse the truisms of your category Semiotics Tip – Find & reverse the truisms of your category #Semiotics tip of the day. Here’s a fun tool to help you identify and challenge cultural...
by Rachel Lawes | Jul 15, 2021 | News
Using Semiotics in Marketing: SEMIOTICS TIP OF THE WEEK – Tip 5: BE PRECISE WITH LANGUAGE USING SEMIOTICS IN MARKETING: How to achieve consumer insight for brand growth and profits, offers a complete handbook and guide to semiotic research written by Dr Rachel...
